28 mars 2014 5 28 /03 /mars /2014 06:35
Lycée Jean Monnet C.Coucoulle Nempont bts NRC Texte 2
November 9, 2012
How Zara Grew Into the World’s Largest Fashion Retailer
By SUZY HANSEN
Today, even as Spain teeters on the edge of economic catastrophe, the Galician
city La Coruña has attracted notice as the hometown of Amancio Ortega Gaona,
the world’s third-richest man and the founder of a wildly successful fashion
company, Inditex, more commonly known by its oldest and biggest brand, Zara.
The company’s outward modesty reflects its surroundings. La Coruña is a quiet
place.It’s an odd location for an aggressive, global company like Inditex.
The campus consists of corporate headquarters for the entire company, as well
as headquarters for Zara and Zara Home, two of Inditex’s eight brands. There
are also factories and a distribution center where clothes are loaded onto trucks
to be sent around the world.
Inditex is a pioneer among “fast fashion” companies, which essentially imitate the
latest fashions and speed their cheaper versions into stores. Every one of
Inditex’s brands — Zara, Zara Home, Bershka, Massimo Dutti, Oysho,
Stradivarius, Pull & Bear and Uterqüe — follow the Zara template: trendy and
decently made but inexpensive products sold in beautiful, high-end-looking
stores. Zara’s prices are similar to those of the Gap: coats for $200, sweaters for
$70, T-shirts for $30.
Inditex now makes 840 million garments a year and has around 5,900 stores in
85 countries, though that number is always changing because Inditex has in
recent years opened more than a store a day, or about 500 stores a year. Right
now there are around 4,400 stores in Europe, and almost 2,000 in Spain alone.
Inditex’s main rivals are way behind. Arcadia Group, which owns Topshop,
among others, has about 3,000 stores worldwide; H&M, based in Sweden, has
2,500 (when you include its smaller lines of stores); and Mango, based in Spain,
Merchandise moves incredibly quickly, even by fast-fashion standards. All those
thousands of Inditex stores receive deliveries of new clothes twice a week Inditex
has completely changed consumer behavior.“When you went to Gucci or Chanel
in October, you knew the chances were good that clothes would still be there in
February,” he says. “With Zara, you know that if you don’t buy it, right then and
there, within 11 days the entire stock will change. You buy it now or never. And
because the prices are so low, you buy it now.
28 November 2012
Cycle and walking 'must be norm' for short journeys
By Nick Triggle
Health correspondent, BBC News
Cycling and walking should be the norm for all short journeys, experts say.
The National Institute for Health and Clinical Excellence said people should shun their
cars if a trip could be done in 15 or 20 minutes on foot or bike.
It said the approach was needed to combat the "silent epidemic" of inactivity posing a
risk to the health of people in England.
It said their new responsibility for public health, which the NHS will hand over next year
under the government's reform programme, offered a "unique opportunity" to make a
The National Institute for Health and Clinical Excellence (NICE) said councils should
look to introduce bicycle-hire schemes, car-free events and better cycle-route signalling
Walking routes should also be better highlighted, with signposts indicating the distance
and time it takes to walk to local destinations.
Schools and workplaces should also be encouraged to get more pupils and staff cycling
NICE has previously given its backing to 20mph speed limits in certain areas.
The group said local authorities needed to take action, as the levels of inactivity were
A recent report in the Lancet said inactivity was now causing as many deaths as
Latest figures suggest six in 10 men and seven in 10 women are not doing the
recommended levels of physical activity.
The figures are little better for children.
In particular, levels of cycling and walking are falling - with England lagging well behind
other European countries, such as the Netherlands and Denmark. Only 11 minutes a
day on average is spent cycling or walking.
"It's not necessarily about spending more money on transport, but investing existing
money in our health by rethinking the way in which budgets are being spent."
Student Debt Surpasses Credit-Card
3 By Josh SanburnDec. 04, 2012
6 For years, student debt has been on the rise as the cost
7 of college gets more and more expensive, and
8 tightening budgets mean financial-aid packages are
9 tipping more people toward loans and away from
10 grants. But according to the Federal Reserve,
11 Americans now owe more student debt than credit-
12 card debt. Not only that, but total student debt hit the
13 $1 trillion mark for the first time. The Great Recession
14 is one cause, as it pulled Americans from a weak labor
15 market back into college or graduate school. It’s no
16 wonder that the debate over whether a college degree
17 is worthwhile has raged on. Getting a degree still puts
18 graduates on a path to earn much more than high-
19 school grads, but endless tuition hikes have called into
20 question the very value of a degree. More than ever,
21 anti-college advocates are pushing the idea of
22 skipping higher education altogether for more-
23 entrepreneurial pursuits. Unfortunately, for those still
24 choosing college, skyrocketing tuition doesn’t appear
25 to be waning, and neither does employers’ emphasis
26 on degrees.
28 Read more: http://business.time.com/2012/12/04/top-10-
Published by btsanglais - dans BTS NRC